Privacy Policy

Effective date: 04/06/2026
Last updated: 04/06/2026

This Privacy Policy explains how Apricot Electronics Limited collects, uses, stores, shares, and protects personal data when you use our website, mobile applications, and related services.

This Privacy Policy applies to:

  • the Apricot Electronics Limited website;
  • the Soothing Sounds mobile application;

  • any future mobile applications, websites, or digital services operated by Apricot Electronics Limited that link to this Privacy Policy.

Where a specific product or service uses data in a different way, we will explain that in the relevant section of this Privacy Policy or in an additional notice.

This Privacy Policy is intended for users worldwide. Certain rights and requirements may apply differently depending on where you live.

1. Who we are

Apricot Electronics Limited is a limited company registered in England and Wales.

Company name: Apricot Electronics Limited
Company number: 15078038
Registered office: Dalton House, 9 Dalton Square, Lancaster, Lancashire, LA1 1WD, United Kingdom
Privacy contact: privacy@apricot-electronics.com

For the purposes of UK data protection law, Apricot Electronics Limited is the data controller for personal data that we collect and decide how to use.

2. Summary

We aim to collect as little personal data as reasonably necessary.

In general:

  • our website may collect technical information about visits and any personal information you choose to send to us;
  • our mobile applications may collect technical app/device information through third-party services used for advertising, purchases, app functionality, and service delivery;
  • Soothing Sounds does not require an account;
  • Soothing Sounds does not ask you to enter your name, email address, meditation history, health data, or sensitive personal information;
  • if you contact us by email or through a contact form, we will receive and store the information you choose to provide;
  • free versions of our apps may show advertising;
  • paid versions may use third-party purchase services to verify purchases and unlock features;
  • we do not sell your personal information directly;

  • some third-party advertising SDKs may process data in ways that may be considered “sharing”, “targeted advertising”, or similar under some privacy laws.

3. Information we collect

The personal data we collect depends on how you interact with us.

3.1 Information you provide directly

You may provide information to us when you:

  • contact us by email;
  • use a website contact form;
  • request support;
  • send feedback;

  • respond to communications from us.

This information may include:

  • your name;
  • your email address;
  • your message content;
  • any other information you choose to provide.

Please do not send us sensitive personal information unless it is necessary for your request.

3.2 Information collected automatically from the website

When you visit our website, limited technical information may be collected automatically, such as:

  • IP address;
  • browser type and version;
  • device type;
  • operating system;
  • pages visited;
  • date and time of visit;
  • referring website or link;
  • general usage information.

At present, we do not use Google Analytics, Microsoft Clarity, Google Tag Manager, or similar analytics platforms on our website. If this changes, we will update this Privacy Policy and, where required, obtain consent.

3.3 Information collected automatically from mobile applications

Our mobile applications, including Soothing Sounds, may collect or cause third-party SDKs to collect technical information such as:

  • IP address;
  • device type;
  • operating system version;
  • app version;
  • app interactions;
  • diagnostic information;
  • crash or performance information where provided by a third-party SDK;
  • advertising identifiers or device identifiers where used by advertising services;

  • purchase status or purchase history where used by purchase-management services.

Soothing Sounds does not currently create user accounts, does not collect meditation history, and does not require users to submit personal information inside the app.

4. Soothing Sounds app-specific information

Soothing Sounds is a mindfulness and wellbeing app that allows users to create meditation sessions using timers, background music, sound effects, and ending sounds.

4.1 Data we collect directly in Soothing Sounds

Soothing Sounds does not currently ask you to provide:

  • your name;
  • your email address;
  • a user account;
  • health information;
  • meditation history;
  • location information;
  • contacts;
  • photos;
  • microphone recordings;
  • calendar information.

The app may store simple settings locally on your device, such as volume preferences, fade duration, and other app preferences. These settings are stored on your device and are used to make the app function as expected.

4.2 Advertising in Soothing Sounds

The free version of Soothing Sounds may display advertisements using Google AdMob.

AdMob may collect or process information such as:

  • IP address;
  • advertising identifiers;
  • device identifiers;
  • app interactions;
  • diagnostic information;
  • approximate location inferred from IP address;

  • information used for advertising, analytics, fraud prevention, and service delivery.

Depending on your region and your consent choices, ads may be personalised or non-personalised. Where required by law, we will ask for consent before using personal data for personalised advertising or before using cookies, SDKs, device identifiers, or similar technologies for advertising purposes.

You can usually reset or delete your advertising identifier through your Android device settings.

4.3 Purchases in Soothing Sounds

Soothing Sounds may offer a paid lifetime upgrade.

Purchases may be handled through Google Play Billing and RevenueCat. RevenueCat helps us verify purchases, manage entitlements, and determine whether premium features should be unlocked.

RevenueCat may process purchase-related data such as:

  • purchase status;
  • purchase history;
  • product identifiers;
  • entitlement status;
  • anonymous app user identifiers;
  • store transaction information.

We do not receive your full payment card details. Payments are processed by the relevant app store or payment provider.

4.4 Links from Soothing Sounds

Soothing Sounds may include links to:

  • our website;
  • email support;
  • app store pages;
  • privacy policy pages;
  • feedback options;
  • rating or sharing options.

Opening these links may take you outside the app. External websites, app stores, email providers, or other services may process your data under their own privacy policies.

4.5 Screen-off audio and device behaviour

The app may use device functionality to keep the screen awake during meditation sessions for free users. Premium users may be allowed to continue audio playback when the screen is off, subject to device and operating-system behaviour.

This functionality does not require us to collect personal information.

5. Website-specific information

When you use our website, we may collect personal information that you voluntarily provide, such as your name, email address, and message content.

We may also collect limited technical information, such as IP address, browser type, operating system, and pages visited, to help us maintain, protect, and improve the website.

If the website includes contact forms, we will use the information submitted through those forms to respond to your enquiry and manage our relationship with you.

6. Cookies and similar technologies

Our website and apps may use cookies, SDKs, local storage, pixels, or similar technologies.

These technologies may be used for:

  • essential website or app functionality;
  • remembering preferences;
  • advertising;
  • fraud prevention;
  • purchase verification;
  • security;
  • performance monitoring;
  • service delivery.

Where required by law, we will ask for your consent before using non-essential cookies or similar technologies.

You can usually control cookies through your browser settings. Mobile device identifiers and advertising settings can usually be managed through your device settings.

7. Why we use personal data

We may use personal data for the following purposes:

  • to provide and operate our website, apps, and services;
  • to respond to enquiries, support requests, and feedback;
  • to manage app purchases and premium entitlements;
  • to show and manage advertising in free versions of our apps;
  • to improve our products and services;
  • to maintain security and prevent fraud;
  • to comply with legal obligations;
  • to enforce our rights and terms;
  • to communicate important service updates;
  • to send marketing communications where permitted by law and where you have not opted out.

8. Lawful bases for processing

Where UK GDPR or similar data protection law applies, we rely on one or more lawful bases depending on the purpose.

Contract

We may process personal data where it is necessary to provide an app, website, purchase, support service, or feature you have requested.

Legitimate interests

We may process personal data where necessary for our legitimate interests, provided those interests are not overridden by your rights. This may include:

  • maintaining and improving our services;
  • responding to enquiries;
  • preventing fraud;
  • securing our website and apps;
  • understanding basic service usage;
  • managing business records.

Consent

We may rely on consent for certain activities, such as:

  • personalised advertising where required;
  • non-essential cookies or similar technologies where required;

  • marketing communications where consent is required.

You may withdraw consent at any time where processing is based on consent.

Legal obligation

We may process personal data where necessary to comply with legal, regulatory, tax, accounting, or consumer protection obligations.

9. Third-party services

We may use trusted third-party service providers to help operate our website, apps, and business.

For Soothing Sounds, these may include:

  • Google AdMob for advertising;
  • RevenueCat for purchase and entitlement management;
  • Google Play Billing for Android purchases;
  • device or operating-system services required to open external links, email clients, web pages, or app store pages.

These third parties may process personal data according to their own privacy policies and terms.

We require service providers to process personal data only where appropriate and in accordance with applicable legal requirements.

10. When we share personal data

We may share personal data:

  • with service providers who help us operate our website, apps, advertising, purchases, support, and business;
  • with app stores and payment providers where needed to process purchases;
  • with advertising partners where ads are shown in free versions of our apps;
  • where required by law, regulation, court order, or legal process;
  • where necessary to protect our rights, users, systems, or others;
  • in connection with a business sale, merger, acquisition, restructuring, or transfer of assets;

  • with your consent.

We do not sell your personal information directly. However, some advertising activities may be considered “sharing”, “targeted advertising”, or similar under certain privacy laws.

11. International transfers

We are based in the United Kingdom, but some third-party service providers may process data in other countries, including countries outside the UK or European Economic Area.

Where required by law, we will rely on appropriate safeguards for international transfers, such as:

  • adequacy regulations or adequacy decisions;
  • standard contractual clauses;
  • contractual protections;
  • other legally recognised transfer mechanisms.

Data protection laws in other countries may differ from those in your country.

12. How long we keep personal data

We keep personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Typical retention periods are:

  • support emails and contact form messages: up to 24 months after the last communication, unless longer retention is needed for legal, security, or dispute purposes;
  • purchase and entitlement records: for as long as needed to provide premium access, verify purchases, prevent fraud, manage refunds, and comply with legal obligations;
  • advertising and SDK data: retained by the relevant third-party providers according to their own policies;
  • local app settings: stored on your device until you change them, clear app data, or uninstall the app;
  • legal, tax, accounting, and business records: retained for as long as required by applicable law;
  • anonymised or aggregated data: may be retained indefinitely because it no longer identifies you.

You may request deletion of your personal data, subject to legal, security, fraud-prevention, and business-record obligations.

13. Security

We take reasonable technical and organisational measures to protect personal data from unauthorised access, disclosure, alteration, loss, or misuse.

However, no internet transmission, app, website, or storage system can be guaranteed to be completely secure. You use our website and apps at your own risk.

14. Your privacy rights

Depending on where you live, you may have rights including:

  • the right to access personal data we hold about you;
  • the right to correct inaccurate personal data;
  • the right to request deletion of personal data;
  • the right to restrict processing;
  • the right to object to processing;
  • the right to data portability;
  • the right to withdraw consent where processing is based on consent;
  • the right to complain to a supervisory authority.

To exercise your rights, contact us at: privacy@apricot-electronics.com

We may need to verify your identity before responding to a request.

15. UK and EEA users

If you are in the United Kingdom or European Economic Area, you have rights under applicable data protection law.

You may contact us at privacy@apricot-electronics.com.

You also have the right to lodge a complaint with a supervisory authority. In the UK, this is the Information Commissioner’s Office.

16. California and other US state privacy rights

If you are a resident of California or another US state with applicable privacy laws, you may have additional rights, such as:

  • the right to know what personal information is collected, used, disclosed, or shared;
  • the right to request deletion;
  • the right to correct inaccurate personal information;
  • the right to opt out of sale, sharing, targeted advertising, or certain profiling activities where applicable;

  • the right not to be discriminated against for exercising your privacy rights.

We do not directly sell personal information. However, advertising services used in free versions of our apps may involve data practices that are considered “sharing” or “targeted advertising” under some laws.

To exercise your rights, contact us at: privacy@apricot-electronics.com

17. Children

Our website and apps are not directed to children under 13 years of age.

We do not knowingly collect personal data from children under 13. If you believe a child has provided personal data to us, please contact us at privacy@apricot-electronics.com and we will take appropriate steps to delete the information.

Where a higher age threshold applies in your country, our services are not intended for use by children below that age without appropriate parental or guardian consent.

Soothing Sounds is a general-audience wellbeing app and is not designed for children.

18. Marketing communications

If you choose to receive marketing communications from us, we may use your contact details to send relevant updates.

You can opt out of marketing communications at any time by following the unsubscribe instructions in the message or by contacting us at privacy@apricot-electronics.com.

We will still be able to send non-marketing service messages where necessary.

19. Links to other websites and services

Our website and apps may contain links to third-party websites, app stores, email clients, social platforms, or other services.

We are not responsible for the privacy practices, content, or security of third-party websites or services. You should review their privacy policies before providing personal data to them.

20. Future apps and services

This Privacy Policy may also apply to future apps and services operated by Apricot Electronics Limited.

If a future app collects or uses personal data in a materially different way, we will update this Privacy Policy and may include an app-specific section.

21. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we will update the “Last updated” date at the top of this page. If changes are material, we may provide additional notice where appropriate or required by law.

You should review this Privacy Policy periodically.

22. Contact us

If you have questions, concerns, complaints, or requests about this Privacy Policy or how we handle personal data, please contact:

Apricot Electronics Limited
Dalton House, 9 Dalton Square
Lancaster, Lancashire
LA1 1WD
United Kingdom

Email: privacy@apricot-electronics.com